Thursday, 31 May 2012
Shock Value
When something shocks you is it a good thing? It's good if you have hiccups I suppose and then it shocks them away. But if you don't have the hiccups and if it's just a downright shock then what? A nasty surprise you wish you could unsee? Or something which makes you stop and think and consider something new?
#sexsells seems to be a new trend, but how far do you agree with it? We've seen the steamy Calvin Klein and Emporio Armani ads with the beautiful Beckhams, with Megan Fox, with Rihanna and because they're promoting underwear we say it's fine, it's hot. However, look at the Tom Ford fragrance ads, the Diesel #sexsells campaign, the nude covers of Love Magazine, the Abercrombie and Fitch "Back to School" adverts.
Is it necessary? Do companies need to use the shock value of nudity and raw sex to sell their products? Are they just using the human body to sell their brand? What does this say about their company and brand ethos? On the other hand, what does this say about me? And about the fact that I am shocked by them and feel uncomfortable when I'm faced with a pair of DD's and a perfume bottle squashed between them? My (male) friend thinks that if everyone just embraced this as a form of advertising then the controversy would disappear. We all know what our bodies look like, but is it just gratuitous to put it on a billboard?
Sex may sell, but who to? The above Lynx and Tom Ford ads are aimed at men. Is it right that they are using our bodies, women's bodies, to objectify and sell a product? This is the kind of advertising that should be X-Rated, what kind of ideas does it give us?
Putting the medias idea of a "perfect" woman's body in the spotlight can only serve to make the "normal" women feel worse about themselves surely? It's hard enough for a woman to feel good about herself without fashion brands promoting an unrealistic body which has been photoshopped to perfection. Are 12 year old girls going to look at one of Mr Ford's adverts and aspire to be the woman in the photo? Look at the "Back to School" campaign and think that's what they have to do? Will they think that is what a man wants? Don't get me wrong, I am a known wannabe-housewife and am no feminist, but surely this is slightly too far? Women should be treasured, appreciated and viewed as partners by men, not faceless, void "perfect" bodies. Who knows. There are two sides to every argument and I have no idea which one is right, but I do know that this method of advertising is not for me.
Saturday, 19 May 2012
My London To-Do List
With the end of Uni approaching and GFW in the near future, it can only mean one thing...a trip to London! Whilst I do intend to make the most of Graduate Fashion Week (sort of), it is boldly apparent to me that my work will blend into the background and be glanced over. Alas, such is life.
So, instead I will be staying with my best friend in Putney waving the biggest To-Do List I have ever made. Oh yes, the London To-Do List! I must walk The Royal Mile (chat to Kate Middleton if at all possible, wave to The Queen and compliment her on the Jubilee), go to St James' Park and feed the squirrels, MUST see a show (any show, I'm not fussy), however, the two things which are really calling to me are the V&A Museum and the Design Museum.
The V&A is showing Ballgowns: British Glamour since 1950 and I cannot wait to get lost in the beauty of that fashion. Meanwhile, my shoe-icon, Mr Louboutin will be showing twenty years of design and inspiration, from pumps to wedges to artful stillettoes, I will be in shoe heaven!
As well as this, I am highly excited to have been invited to visit LN-CC (Late Night Chameleon Club), a unique concept store in London stocking designers such as Peter Pilotto, Dries Van Noten, Jil Sander and supplier of my all-time-favourite fragrance (Amarige) Givenchy. The store itself is said to be unbelievable in its design and atmosphere, I asbolutely cannot wait to visit!
I shall keep you all posted!
So, instead I will be staying with my best friend in Putney waving the biggest To-Do List I have ever made. Oh yes, the London To-Do List! I must walk The Royal Mile (chat to Kate Middleton if at all possible, wave to The Queen and compliment her on the Jubilee), go to St James' Park and feed the squirrels, MUST see a show (any show, I'm not fussy), however, the two things which are really calling to me are the V&A Museum and the Design Museum.
The V&A is showing Ballgowns: British Glamour since 1950 and I cannot wait to get lost in the beauty of that fashion. Meanwhile, my shoe-icon, Mr Louboutin will be showing twenty years of design and inspiration, from pumps to wedges to artful stillettoes, I will be in shoe heaven!
As well as this, I am highly excited to have been invited to visit LN-CC (Late Night Chameleon Club), a unique concept store in London stocking designers such as Peter Pilotto, Dries Van Noten, Jil Sander and supplier of my all-time-favourite fragrance (Amarige) Givenchy. The store itself is said to be unbelievable in its design and atmosphere, I asbolutely cannot wait to visit!
I shall keep you all posted!
Wednesday, 2 May 2012
Starbucks
"What can I get you?"
"Skinny latte to go please."
"Can I take your name..?"
Why? Why do you need my name? To write on a cup so I can take an Instagram photo of it? No. We are not American. We are not friendly at 9am. We are British. We are private, we are polite, we are in a rush. Always. We do not have time to stop for a chat on our way to work, on our way to University, on our daily errands. So why have Starbucks launched a new campaign which is going to slow us down in attempt to be our friend?
The traditional image of an American is lively, friendly, chatty, outgoing. The traditional image of a Brit is closed, well-mannered, modest. And we like it that way! Is this a result of global domination from Starbucks? Do they want to turn us all into happy-go-lucky-let's-chat-over-coffee morning people? If we wanted to be like this we would. Through a process of elimination, Starbucks have taken over the coffee market to such an extent that now they are our go-to place for our caffeine fix, we're in so deep we can't get out.
I heard a hilarious story on Radio 4 last week, about a crowded Starbucks in Central London, when the barista asked for a business man's name, said man looked up from his Blackberry in shock, and then burst out laughing as someone from the back hissed "Don't tell him, Pike!"
But what do they expect?
"Skinny latte to go please."
"Can I take your name..?"
Why? Why do you need my name? To write on a cup so I can take an Instagram photo of it? No. We are not American. We are not friendly at 9am. We are British. We are private, we are polite, we are in a rush. Always. We do not have time to stop for a chat on our way to work, on our way to University, on our daily errands. So why have Starbucks launched a new campaign which is going to slow us down in attempt to be our friend?
The traditional image of an American is lively, friendly, chatty, outgoing. The traditional image of a Brit is closed, well-mannered, modest. And we like it that way! Is this a result of global domination from Starbucks? Do they want to turn us all into happy-go-lucky-let's-chat-over-coffee morning people? If we wanted to be like this we would. Through a process of elimination, Starbucks have taken over the coffee market to such an extent that now they are our go-to place for our caffeine fix, we're in so deep we can't get out.
I heard a hilarious story on Radio 4 last week, about a crowded Starbucks in Central London, when the barista asked for a business man's name, said man looked up from his Blackberry in shock, and then burst out laughing as someone from the back hissed "Don't tell him, Pike!"
But what do they expect?
Tuesday, 1 May 2012
Amarige, Givenchy
How you'll read this depends on the kind of perfume girl you are. Are you a lover of perfumes with ten bottles open at a time? Or are you faithful to one, signature scent? I have done both, now settling to be the latter. I have now been with my perfume, Amarige by Givenchy, for nearly six years. And I have absolutely no intention of leaving.
You see, I used to want everything. I wanted to smell like flowers, I wanted to smell seductive, I wanted to smell expensive. I flitted between Chanel, Dior, The Body Shop, Calvin Klein, you name it I tried it. It all changed one evening at my Nana and Papa's house. Now, I am like my Nana in more ways than one, the woman has five bedrooms filled with clothes from every era she's lived in, from nipped in waists to shift dresses, platforms to stillettoes, fur coats to trench coats, she's got the lot. And the best thing about her "collecting"? She loves to share. It was this evening that she presented me with the little glass bottle, filled with an inexplicably gold liquid, simple as you like. A little pearly top. Amarige stamped in clear, unfussy font across the bottle. And my Nana said "It's about time you got a signature scent, it's more womanly." Was it?! I didn't want to be tied down! I wanted to get out there, to explore, to smell fashionable and play at perfume counters!
Regardless, I took the bottle and thanked her, thinking it could be my "handbag perfume".
The next morning, I spritzed it onto my neck and wrists. And was shocked by how much I felt attracted to it. Deep, sensuous, feminine and fresh all at the same time, the scent filled me and warmed me. Dashing out to college, my Mum commented "that's a lovely smell" as I rushed out the door. That day, I received five compliments on my new scent, which lasted all morning and afternoon.
Six years on and I still can't get enough of it. Friends say they know I'm near when they smell Amarige, my Dad says it reminds him of me when he borrows my car which is full of the scent. I feel now that Amarige is a part of me, a natural addition to my body which I couldn't be without. The feeling which comes with dismissing the constant "would you like to try the new Calvin Klein fragrance?" in Fenwicks in indescribable, it's happy, it's content.
"No thanks, I'm taken."
You see, I used to want everything. I wanted to smell like flowers, I wanted to smell seductive, I wanted to smell expensive. I flitted between Chanel, Dior, The Body Shop, Calvin Klein, you name it I tried it. It all changed one evening at my Nana and Papa's house. Now, I am like my Nana in more ways than one, the woman has five bedrooms filled with clothes from every era she's lived in, from nipped in waists to shift dresses, platforms to stillettoes, fur coats to trench coats, she's got the lot. And the best thing about her "collecting"? She loves to share. It was this evening that she presented me with the little glass bottle, filled with an inexplicably gold liquid, simple as you like. A little pearly top. Amarige stamped in clear, unfussy font across the bottle. And my Nana said "It's about time you got a signature scent, it's more womanly." Was it?! I didn't want to be tied down! I wanted to get out there, to explore, to smell fashionable and play at perfume counters!
Regardless, I took the bottle and thanked her, thinking it could be my "handbag perfume".
The next morning, I spritzed it onto my neck and wrists. And was shocked by how much I felt attracted to it. Deep, sensuous, feminine and fresh all at the same time, the scent filled me and warmed me. Dashing out to college, my Mum commented "that's a lovely smell" as I rushed out the door. That day, I received five compliments on my new scent, which lasted all morning and afternoon.
Six years on and I still can't get enough of it. Friends say they know I'm near when they smell Amarige, my Dad says it reminds him of me when he borrows my car which is full of the scent. I feel now that Amarige is a part of me, a natural addition to my body which I couldn't be without. The feeling which comes with dismissing the constant "would you like to try the new Calvin Klein fragrance?" in Fenwicks in indescribable, it's happy, it's content.
"No thanks, I'm taken."
"Givenchy Amarige is the symbol of femininity. Radiating and bursting with happiness, a zest for life and generosity. The Amarige woman is radiant and open-minded; her heart-felt joy is evident
from her spontaneous, charming smile. The voluptuous bottle is the embodiment of femininity.
Inspired by the Amarige woman it contains a cheerful, tender and sensual
flower bouquet."
Thursday, 19 April 2012
Kicking Back In Chunky Heels
Meet my new shoes. My new babies. A product of my favourite time of the year (the Topshop mid-season sale) these London Block Sandals are my new favourites. Now, I'm not usually one for a chunky heel, I prefer the elegance of a stilletto, the delicate clip clop of a court, not the clomp clomp of a chunky heel. Not to mention they almost always look ridiculous on my teeny ankles (the skinniest part of my body, fair?) which look like they're about to snap off the bottom of my legs. So it's safe to say that when I slipped these on they were almost bound to look ridiculous. But then something amazing happened. Straying away from my classic, safe choice of a black court shoe had paid off. I felt fun, flirtatious, excited and on trend. The coral heel is a perfect nod to this seasons colour palette, the hidden studs give them an edge. Most of all, the chunky heel makes them comfortable. I could walk, skip, dance, twirl in them almost instantly, something which one can rarely do in platform stillettoes. So my advice to you and my new motto? Buckle up and clomp forwards in a chunky heel, you won't regret it.
Thursday, 12 April 2012
Wednesday, 11 April 2012
Wrists Wrapped Up
David Beckham for Elle



Last night, frenzy swept Twitter as Elle Magazine (@ElleUK) revealed that they had appointed their first ever solo male cover model. The questions were endless: who could it be? Why is a women's fashion magazine putting a man on the cover? Will it be fashion? Will it be hot?
The name quickly emerged as one of Britain's most loved men: David Beckham. Now, opinion was divided. What on earth was a footballer doing on the cover of our magazine? The other side was positive, as 50% of the Beckham force, David has gone from strength to strength since the beginning of his footballing career, now heavily involved in fashion with an advertising campaign for Armani Underwear under his belt, he also has a bodywear range for H&M out in stores, for which he is the face.
The question remains: Why David? Why not Tom Ford? Why not Raf Simons, the newest addition to the Dior force? Why not someone who screams FASHION? I think Elle have made a fantastic choice, David Beckham is known, he is loved, he is admired, he is a father, he is a husband. He is someone women can look at, and look up to simultaneously, a quality few men have. David Beckham and Elle joined forces in LA last night to create something new and exciting, to mark a milestone in the magazines history. The result? We'll have to wait and see. I for one, cannot wait.
Friday, 2 March 2012
I Do

Excellent news, one of my friends has just got engaged! Even more excellent news, she said I can help with the planning!
There's nothing I love more than a wedding. Romantic, beautiful, elegant and full of love, what could be better?
Now, I am constantly on Pinterest planning everything from my future house to my future wardrbe to my future wedding (search lucyeroberts to find and follow me!) and it all gets me thinking.
Is this what I could do? Events, weddings, interior design? I'm organised, I'm always on hand to help a friend, I'm up there with customer service, I like to think I'm creative, maybe this could be a career path for me.
Maybe. Watch this space.
Saturday, 25 February 2012
The Girl Code
It's A Girl Thing.
It's. The. Girl. Code.
So. Do you keep to it? I know I do. I am the kind of girl, the kind of friend, who endeavors to put my friends before myself, before any boy. (Typical Cancerian, look it up.) Friends are always going to be there for you, we all know the sayings. The relationship between two women is sacred, there are elements of trust, loyalty, honesty and of course, the L word. Love. A true friend is someone you love, someone you care about, someone you would do anything for, a true friendship is a complete relationship.
The problems women are facing in the world are pretty large scale. In Iraq they'll stone you to death for next to nothing, in some Eastern European countries we're at risk of being kidnapped and sold into human trafficking (source: Taken), in England our main problem seems to be we can't get equal pay or respect from men.
In a world where woman is constantly second to man, why aren't we all sticking together? Why do we turn on ourselves? Kind of like a civil war within womankind. The Girl Code does not specify stoning or kidnapping or prostitution or human trafficking, it is more like an unwritten collection of ideals. The ideal friend would not do something to hurt you. The ideal friend would do for you what you would do for her. The ideal friend would believe that your friendship is more important than a boy.
Shame really.
Friday, 17 February 2012
Traits of the Cancerian
Outwardly they can appear formidable - thick-skinned, unemotional, uncompromising, obstinately tenacious, purposeful, energetic, shrewd, intuitive and wise, sometimes with a philosophical profundity of thought verging on inspiration. Their intimates, however, may see a very different character, one with a sympathetic and kindly sensitivity to other people, especially those they love. They are able to identify with the situations of others because of the keenness of their imaginations. They are often over-imaginative and prone to fantasy, sometimes trying to shape their lives to fit some romantic ideal.
Kitty Kat
Thursday, 16 February 2012
YSL's Hero

Only the brave would try these YSL Hero Military stilettos. You know the phrase "suffer for fashion"? I'm not too sure how far beyond a standard pair of platforms or teeny tiny bodycon dress which doesn't allow you to sit down/breathe I'd take it. I'm a little scared. Respect to the woman who wore them.
Sunday, 12 February 2012
V-Day Dresses





Valentine's Day is in 48 hours and my search for an outfit is still on. Do I opt for the classic LBD which is sitting pretty and faithfully in my wardrobe? Do I go and buy a fabulous new season piece? I'm being treated to a romantic meal at the restaurant at the top of the Baltic Art Gallery, so the usual jeans/heels date combo won't cut it. Suggestions welcome!
Mary Katrantzou
Saturday, 11 February 2012
The Fault In Our Stars

I’m in love with you, and I’m not in the business of denying myself the simple pleasure of saying true things. I’m in love with you, and I know that love is just a shout into the void, and that oblivion is inevitable, and that we’re all doomed and that there will come a day when all our labor has been returned to dust, and I know the sun will swallow the only earth we’ll ever have, and I’m in love with you.”
John Green, The Fault in Our Stars
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